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dc.contributor.authorMoquillaza, Arturo
dc.contributor.authorPaz, Freddy
dc.contributor.authorFalconi, Fiorella
dc.contributor.authorLópez, Raysa
dc.date.accessioned2020-10-27T00:19:59Z
dc.date.available2020-10-27T00:19:59Z
dc.date.issued2018-12-01
dc.identifier.issn2539-2115
dc.identifier.issn1657-2831
dc.identifier.urihttp://hdl.handle.net/20.500.12749/8835
dc.description.abstractEl método de evaluación de comunicabilidad (CEM) es una técnica propuesta por la ingeniería semiótica que mide el grado de efectividad de la comunicación entre diseñadores y usuarios mediante la interfaz. El presente caso de estudio encontró que la literatura existente se enfoca en aplicaciones de escritorio o web. En este estudio presentamos los resultados de una evaluación de comunicabilidad en un Sistema de ATM. El caso se desarrolló con especialistas en HCI, quienes recibieron el requerimiento del BBVA Continental para definir cuál de dos propuestas sería mejor recibida por sus clientes, además de menos intrusiva para le experiencia actual de Retiro. La operación llamada “Retiro Seguro” consistía en ofrecer un micro seguro durante el flujo de Retiro. Se convocó a clientes reales y se les pidió que ejecuten tareas sobre ambas propuestas en un entorno realista. Concluimos que la segunda propuesta tuvo un mejor diseño, y propusimos una solución intermedia.
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dc.language.isoeng
dc.language.isospa
dc.publisherUniversidad Autónoma de Bucaramanga UNAB
dc.relationhttps://revistas.unab.edu.co/index.php/rcc/article/view/3442/2901
dc.relationHttps://revistas.unab.edu.co/index.php/rcc/article/view/3442/2891
dc.relation/*ref*/Alarcón, C., Medina, F., & Villaroel, R. (2013). Finding usability and communicability problems for transactional web applications. In ChileCHI ’13 Proceedings of the 2013 Chilean Conference on Human - Computer Interaction (pp. 88–93). ACM. https://doi.org/https://doi.org/10.1145/2535597.2535617
dc.relation/*ref*/BBVA Continental. (2017a). Retiro seguro. Retrieved December 14, 2017, from https://www.bbvacontinental.pe/personas/seguros/proteccion/retiro-seguro/
dc.relation/*ref*/BBVA Continental. (2017b). Retiros: Paso a paso. Retrieved December 14, 2017, from https://www.bbvacontinental.pe/personas/canales/cajeros-automaticos/#ficha-content-2
dc.relation/*ref*/Bim, S. A., Leitão, C. F., & Sieckenius de Souza, C. (2012). Can the teaching of HCI contribute for the learning of computer science the case of semiotic engineering methods. In IHC ’12 Proceedings of the 11th Brazilian Symposium on Human Factors in Computing Systems (pp. 185–194). Brazilian Computer Society.
dc.relation/*ref*/Moquillaza, A., Molina, E., Noguera, E., Enríquez, L., Muñoz, A., Paz, F., & Collazos, C. (2017). Developing an ATM Interface Using User-Centered Design Techniques. In International Conference of Design, User Experience, and Usability (pp. 690–701). Springer, Cham.
dc.relation/*ref*/Moquillaza, A., & Paz, F. (2017). Applying a user-centered design methodology to develop usable interfaces for an Automated Teller Machine. In Interacción ’17 Proceedings of the XVIII International Conference on Human Computer Interaction. New York, NY, USA. https://doi.org/https://doi.org/10.1145/3123818.3123833
dc.relation/*ref*/Paz, F., Paz, F. A., & Pow-Sang, J. A. (2016). Application of the Communicability Evaluation Method to Evaluate the User Interface Design: A Case Study in Web Domain. In DUXU 2016: Design, User Experience, and Usability: Design Thinking and Methods (pp. 479–490). Springer, Cham. https://doi.org/https://doi.org/10.1007/978-3-319-40409-7_45
dc.relation/*ref*/Reis, S., & Prates, R. (2012). An initial analysis of communicability evaluation methods through a case study. In CHI EA ’12 CHI ’12 Extended Abstracts on Human Factors in Computing Systems (pp. 2615–2620). New York, NY, USA: ACM. https://doi.org/https://doi.org/10.1145/2212776.2223845
dc.relation/*ref*/Sieckenius de Souza, C., & Faria Leitão, C. (2009). Semiotic Engineering Methods for Scientific Research in HCI. San Rafael : Morgan & Claypool Publishers.
dc.relation.urihttps://revistas.unab.edu.co/index.php/rcc/article/view/3442
dc.rightsDerechos de autor 2018 Revista Colombiana de Computación
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.sourceRevista Colombiana de Computación; Vol. 19 Núm. 2 (2018): Revista Colombiana de Computación; 46-58
dc.subjectDiseño centrado en el usuario (UCD)
dc.subjectIngeniería semiótica
dc.subjectMétodo de evaluación de comunicabilidad (CEM)
dc.subjectInteracción Humano-Computador
dc.subjectCajeros automáticos (ATM)
dc.titleAplicación del Método de Evaluación de Comunicabilidad para evaluar el diseño de una interfaz de usuario: Un caso de estudio en un sistema de ATM
dc.title.translatedApplication of the Communicability Evaluation Method to evaluate the design of a user interface: A case study in an ATM system
dc.type.driverinfo:eu-repo/semantics/article
dc.type.localArtículospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.subject.keywordsUser-Centered Design (UCD)
dc.subject.keywordsSemiotic engineering
dc.subject.keywordsCommunicability Evaluation Method (CEM)
dc.subject.keywordsHuman-Computer Interaction (HCI)
dc.subject.keywordsAutomatic Teller Machine (ATM)
dc.identifier.instnameinstname:Universidad Autónoma de Bucaramanga UNAB
dc.type.hasversionInfo:eu-repo/semantics/publishedVersion
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.identifier.repourlrepourl:https://repositorio.unbosque.edu.co
dc.description.abstractenglishThe Communicability Evaluation Method (CEM) is a technique proposed by Semiotic Engineering that measures the degree to which adequate communication is achieved between designers and users is achieved through the user interface. The case studies found in the literature focus on desktop applications or web applications. In this study, we present the results of a Communicability Evaluation on an ATM System in the Self-Service domain. The experimental case was executed by specialists in Human-Computer Interaction (HCI) at the request from BBVA Continental to define which of two user interface proposals would be better received by its customers, as well as being less intrusive to the current retirement experience. The operation was called "Retiro Seguro" and consisted in offering a micro-insurance during the navigation of a withdrawal. Current customers were asked to perform some tasks on both proposed interfaces in a realistic environment. We concluded that the second proposed interface was better at achieving design objectives and we proposed implementing an intermediate solution.
dc.identifier.doi10.29375/25392115.3442
dc.type.redcolhttp://purl.org/redcol/resource_type/CJournalArticle
dc.rights.creativecommonsAttribution-NonCommercial-ShareAlike 4.0 International*


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