La investigación de mercados y su importancia en la toma de decisiones en mercadeo
| dc.contributor.author | Mantilla Rodríguez, Alfonso | |
| dc.coverage.spatial | Bucaramanga (Santander, Colombia) | spa |
| dc.date.accessioned | 2022-01-17T13:34:12Z | |
| dc.date.available | 2022-01-17T13:34:12Z | |
| dc.date.issued | 1987 | |
| dc.identifier.issn | ISSN : 0120-8608 | spa |
| dc.identifier.uri | http://hdl.handle.net/20.500.12749/15217 | |
| dc.description.abstract | Poco a poco y más ante la presión que ante el deseo, las empresas han ido comprendiendo la importancia de orientarse hacia el mercadeo más que a la producción. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.relation.uri | http://hdl.handle.net/20.500.12749/15215 | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
| dc.source | Revista Facultad de Administración de Empresas ; Volumen 04, Número 05 (Julio 1987); páginas 8-9 | spa |
| dc.title | La investigación de mercados y su importancia en la toma de decisiones en mercadeo | spa |
| dc.title.translated | Market research and its importance in marketing decision making | spa |
| dc.publisher.grantor | Universidad Autónoma de Bucaramanga UNAB | spa |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.publisher.faculty | Facultad Ciencias Económicas, Administrativas y Contables | spa |
| dc.publisher.program | Pregrado Administración de Empresa | spa |
| dc.type.driver | info:eu-repo/semantics/article | spa |
| dc.type.local | Artículo | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
| dc.subject.keywords | Purchase | spa |
| dc.subject.keywords | Competence | spa |
| dc.subject.keywords | Organization | spa |
| dc.subject.keywords | Market research | spa |
| dc.subject.keywords | Decision making | spa |
| dc.subject.keywords | Marketing analysis | spa |
| dc.identifier.instname | instname:Universidad Autónoma de Bucaramanga - UNAB | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional UNAB | spa |
| dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.subject.lemb | Investigación de mercados | spa |
| dc.subject.lemb | Toma de decisiones | spa |
| dc.subject.lemb | Análisis de mercadeo | spa |
| dc.identifier.repourl | repourl:https://repository.unab.edu.co | spa |
| dc.description.abstractenglish | Little by little and more under pressure than desire, companies have come to understand the importance of focusing on marketing rather than production. | spa |
| dc.subject.proposal | Compra | spa |
| dc.subject.proposal | Competencia | spa |
| dc.subject.proposal | Organización | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/ARTDIV | spa |
| dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
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