Mostrar el registro sencillo del ítem
Cuadernos de Ciencias Económicas y Administrativas No. 2
dc.contributor.author | Briceño Pineda, Wilson | |
dc.contributor.author | Jordan, Tiffany | |
dc.coverage.spatial | Bucaramanga (Santander, Colombia) | spa |
dc.date.accessioned | 2021-12-01T12:31:03Z | |
dc.date.available | 2021-12-01T12:31:03Z | |
dc.date.issued | 2002 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12749/15082 | |
dc.description.abstract | Los sistemas CMR estánd e moda. Lamentablemente muchos directores de empresa miran a este sistema como un sistema más, como una herramienta más de la administración. | spa |
dc.description.tableofcontents | Contenido. The importance of consumer relationship management philosophy in customer relationship management systems. - 5 Costumer service and santisfaction. - 21 | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.relation.ispartofseries | Colección Hexdoc | spa |
dc.relation.ispartofseries | Hexdoc | spa |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
dc.source | Cuadernos de Ciencias Económicas, Administrativas y Contables ; Número 02 (2002); 37 páginas | spa |
dc.title | Cuadernos de Ciencias Económicas y Administrativas No. 2 | spa |
dc.type | Article | eng |
dc.title.translated | Notebooks of Economic and Administrative Sciences No. 2 | spa |
dc.publisher.grantor | Universidad Autónoma de Bucaramanga UNAB | spa |
dc.rights.local | Abierto (Texto Completo) | spa |
dc.publisher.faculty | Facultad Economía y Negocios | spa |
dc.type.driver | info:eu-repo/semantics/article | spa |
dc.type.local | Artículo | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
dc.subject.keywords | Consumers | spa |
dc.subject.keywords | Culture | spa |
dc.subject.keywords | Line of research | spa |
dc.subject.keywords | Relationship management | spa |
dc.subject.keywords | Servicio postventa | spa |
dc.subject.keywords | CRM systems | spa |
dc.identifier.instname | instname:Universidad Autónoma de Bucaramanga - UNAB | spa |
dc.identifier.reponame | reponame:Repositorio Institucional UNAB | spa |
dc.type.hasversion | info:eu-repo/semantics/acceptedVersion | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.contributor.cvlac | Briceño Pineda, Wilson [0000457280] | spa |
dc.contributor.orcid | Briceño Pineda, Wilson [0000-0003-3194-6758] | spa |
dc.contributor.researchgate | Briceño Pineda, Wilson [Wilson-Briceno-2] | spa |
dc.subject.lemb | Consumidores | spa |
dc.subject.lemb | Cultura | spa |
dc.subject.lemb | Línea de investigación | spa |
dc.identifier.repourl | repourl:https://repository.unab.edu.co | spa |
dc.description.abstractenglish | CMR systems are standard. Unfortunately, many company directors look at this system as just another system, as one more management tool. | spa |
dc.subject.proposal | Gestión de relaciones | spa |
dc.subject.proposal | After sale service | spa |
dc.subject.proposal | Sistemas CMR | spa |
dc.type.redcol | http://purl.org/redcol/resource_type/ARTDIV | |
dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
dc.publisher.deparment | Editorial UNAB | spa |